Michael Ruth

With over a decade of hands-on experience as a liquor sales representative in Southern Oregon, Michael brings unparalleled product knowledge and industry insight to Plaza Liquor. Since acquiring the store in 2019, he has leveraged this expertise to curate an exceptional selection of beer, wine, spirits, and tobacco—ensuring every customer finds exactly what they want.

Michael is deeply dedicated to the growth and advancement of the liquor industry. He serves as a board member of the Associated Liquor Stores of Oregon (A.L.S.O) and has actively participated in various Oregon Liquor Control Commission (OLCC) committees over the years. Most recently, Michael took part as a Pilot store and consultant for the OLCC’s new Point of Sale system, helping to shape the future of retail operations in the industry.

His deep understanding of the market and strong relationships with suppliers enable Plaza Liquor to serve both everyday shoppers and wholesale bar and restaurant partners with tailored recommendations and dependable service. His commitment is rooted in creating a welcoming environment where everyone—from casual buyers to hospitality professionals—receives expert guidance and personalized attention.

More than just a store owner, Michael channels his passion for service and quality into building a team culture focused on positive energy, integrity, and customer satisfaction. He believes that a great liquor store is not just about products — it’s about community, connection, and celebrating life's moments together.